Choosy Web Designers Choose Gif

Reading this Gizmodo post, I was brought back to my time at my university’s media company. It was the first time I’ve ever heard ‘gif’ pronounced with a hard ‘g’, a la ‘gift’. It threw me for a loop as I’ve always pronounced it ‘jif’. Now, thanks to the post, I know I’m not crazy.

The peanut butter pronunciation is correct. Bam!

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